Cence Consulting Limited recommend taking a strategic approach to assessing the relative commercial attractiveness of new opportunities:

"Specific in-licensing activities may be driven by certain commercial pressures, such as the need for increased speed to market versus an in-house compound or to fill a specific gap caused by failure of an in-house product, but overall licensing activity requires a more strategic approach."
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First published in Pharmaceutical Marketing Europe.
May 2011.


Cence Consulting Limited stresses that realistic values are needed to predict success:

"Leaders in the pharma sector are well aware that tough investment decisions have to be made, but also recognise the foundations for these decisions must be solid."
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First published in Pharmaceutical Marketing Europe.
November/December 2009.